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Family owned, family made
We partner with estates where winemaking is a family legacy — not a corporate portfolio.
About JustItalyNow
Small estates.Exceptional wines.Delivered worldwide.
JustItalyNow connects wine lovers with Italy's finest small and mid-size estates — curated personally, shipped with care, and delivered to your door.
Not every great wine comes from a famous label. The best ones rarely do.
We don't list wines. We curate stories — of families, of land, of generations who chose craft over convenience.
Our selection
What we look for in every bottle
We work only with producers who share our belief that great wine begins with people, place, and patience — not marketing budgets.
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Quality above all else
Every wine is tasted and approved personally before it earns a place in our collection.
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Terroir-driven expression
We seek wines that speak of their place — volcanic soils, hillside sun, and centuries of craft.
Our producers
Estates you won't find on every shelf
From volcanic Etna to the hills of Chianti, we work with family-run producers who craft wines with conviction — often in quantities too small for mass distribution.
- Family-owned estates across Italy
- Wines rarely found outside their region
- Direct relationships with every producer
- Limited production, exceptional character
209+
Wines in our collection
100%
Small estates
How it works
From estate to your table
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Discover & buy
Browse our curated collection and order directly from the estate — no middlemen, no markups.
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We collect & ship
We coordinate collection from the producer and ship with care, using certified wine packaging.
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Arrives at your door
Your wine arrives ready to enjoy — whether at home in New York, London, or anywhere we deliver.
Where we deliver
Italian wine, wherever you are
United States
Shipping to the United States
The price you see is the price you pay — duties, taxes, and shipping included.
Europe & beyond
Shipping included
Shipping is included in the price shown at checkout — transparent and with no surprises.
Why trust us
Built on relationships, not algorithms
Personally curated
Every bottle is chosen by hand — we visit estates, taste wines, and build relationships before listing.
Direct from the estate
No aggregators or anonymous warehouses. Your wine comes straight from the producer we know by name.
Secure payments
Checkout is powered by Stripe — encrypted, trusted, and straightforward.
Certified packaging
Temperature-conscious, wine-specific packaging designed to protect bottles in transit.
Shipping included
The price you see is the price you pay — shipping included for every destination we serve.
Dedicated support
Questions about an order, a producer, or a pairing? We're here to help, personally.